Apple Iraqi National Congress has nonheritable social media search and analytics startup Topsy, Associate in Nursing uncommon purchase for a hardware-focused company that has created few forays into social networking.
Apple confirmed the acquisition however wouldn't say why it bought the corporate, that makes a speciality of analyzing Twitter knowledge and providing insights into current sentiment on a spread of topics.
The Wall Street Journal, that rumored the news earlier, cited folks acquainted with the deal as language Apple paid over $200 million.
"Apple buys smaller technology firms from time to time, and that we typically don't discuss our purpose or plans," voice Kristin Huguet aforementioned.
Topsy failed to reply to requests for comment.
The iPad and iPhone maker typically will what it calls "bolt-on" acquisitions, little deals to accumulate technology that then gets integrated into existing or future product. several of its acquisitions in recent years are angular toward rising hardware.
This year, it paid a rumored $350 million for Israeli 3D chip developer PrimeSense Ltd, perceived as an endeavor to include gesture technology into its devices. And in 2008, it paid a rumored $280 million for a semiconductor designer that eventually yielded the present line of processors that power the iPhone and iPad.
Apple's main effort in social media has turned around Ping, a music-centered social sharing network that was at one purpose integrated into its iTunes app. The service, that lets users post music tracks they liked to a news feed, did not catch on and was finish off.
But the Golden State gismo maker has been more and more creating it easier for folks to share photos, videos and news through its devices and on to social networks like Facebook and Twitter.
It conjointly operates iTunes Radio, an internet streaming music service that competes with Pandora and will like Topsy's knowledge on shopper sentiment.
Apple closed zero.9 p.c lower on Mon and was holding steady in late commercialism.
Speculation on Apple's motives ran the gamut on Mon, however some business consultants thought it possible that the corporate - that regularly tries to boost its iPhones, iPads and Macintosh computers within the face of ever-strengthening competition from the likes of Samsung physical science - is trying to give a boost to customer-facing code.
"From Associate in Nursing usage perspective, they'll use it for the app store and iTunes," aforementioned Gartner analyst geographical region Milanesi, WHO superimposed that Topsy may well be used, as an example, to raised serve app recommendations to users.
"With apps, it's extremely troublesome to search out sensible recommendations," she said. "It's abundant more durable to ascertain what folks use and why."
Apple conjointly bought app-search tool Chomp last year, with the target of sprucing up its on-line apps store, still one in all the biggest within the mobile business together with Google Inc's Play for golem devices.
San Francisco-based Topsy is one Twitter's partners, enjoying direct access to the electronic communication service's billions of tweets over many years - and has indexed all them to form them without delay and chop-chop search-able.
The startup has received funding from BlueRun Ventures, Ignition Partners, the Founders Fund and Scott balustrade.